Panel 5. Deregulation of the Utility Industry and Role of Energy Services Companies (ESCOs)

Integrated Market-Based Efficiency and Supply for Small Energy Consumers: The Consumer Energy Cooperative
Eric Belliveau and John Plunkett, Optimal Energy, Inc. Bristol, VT
Beth Sachs, Vermont Energy Investment Corp. Burlington, VT

The Role of Energy Efficiency in the Deregulated Swedish Electricity Market
Mikael Bergmasth and Mats Strid, Goteborg University
Anders Lewald, Swedish National Energy Administration
Lars J. Nilsson, University of Lund

Working Toward Market Transformation Through Residential and Non-Residential Standard Performance Contract (SPC) Programs — Lessons Learned on Delivery, Design, Participation, and Needs
Chris Ann Dickerson, Pacific Gas and Electric Company
Lisa A. Skumatz, Skumatz EconomicResearch Associates, Inc.
Robert D. Bordner, EnergyMarket Innovations
Pierre Landry, Southern California Edison

The Role of Energy Efficiency and Energy Service Companies in Wholesale Markets
Beth W. Dunlop, Grueneich Resource Advocates
Donald Gilligan, Predicate Energy, LLC

Why Financial Promotions Work: Leveraging Energy Efficiency Value to Promote Superior Products
Wael El-Sharif, Geothermal Heat Pump Consortium
Marvin J. Horowitz, Demand Research

Tapping the Potential for Energy Efficiency: The Role of ESCOs in the Czech Republic, Ukraine and Russia
Meredydd Evans, Pacific Northwest National Laboratory

Wisconsin’s Pilot Energy Efficiency Performance Program
Linda Farinaccio, Schiller Associates
Barbara E. Smith, Wisconsin Department of Administration
Rick Brakken and Steven R. Schiller, Schiller Associates

Historical Performance of the U.S. ESCO Industry: Results from the NAESCO Project Database
C. Goldman, P. Juergens, M. Fowlie, J. Osborn, and K. Kawamoto, Lawrence Berkeley National Laboratory
Terry Singer, NAESCO

Applying a Theory-Based Approach to California’s Nonresidential Standard Performance Contract Program: Lessons Learned
Sy Goldstone and John Wilson, California Energy Commission
Michael Rufo, XENERGY Inc.

Electricity Restructuring and Value-Added Services: Beyond the Hype
William Golove, Rodrigo Prudencio, Ryan Wiser, and Charles Goldman, Lawrence Berkeley National Laboratory

Public Goods and Restructuring of the Brazilian Power Sector: Energy Efficiency, R&D and Low Income Programs
G. M. Jannuzzi, State University of Campinas, Brazil

Midwestern Renaissance: A Tale of Three States’ Public Benefits Victories
Val Jensen, ICF Consulting

How Buildings Can Prosper By Interacting With Restructured Electricity Markets
Brendan Kirby and John Kueck, Oak Ridge National Laboratory

What’s Up with Public Benefits? A Review and Initial Assessment of Public Benefits Policies and Programs in Restructured States
Martin G. Kushler, American Councilfor an Energy-Efficient Economy

Linking Reforms and Energy Efficiency to Explore the Possibilities for IRP and DSM in the Liberalized Internal European Electricity Market
Carlos Lopes, Ecole des Mines de Paris, France and Centro para a Conservaçâo de Energia, Portugal
Lars J. Nilsson, University of Lund, Sweden
Stefan K. Thomas, Wuppertal Institute, Germany
Aviel Verbruggen, University of Antwerp, Belgium

Energy Efficiency in Public or Privatized Power Systems: Contrasts of the Brazilian, Chilean, and Mexican Experiences
Pedro Maldonado, PRIEN Universidad de Chile
Rafael Friedmann, Consultant
Gilberto de Martino Jannuzzi, UNICAMP Brazil

Does “Energy Service” Always Mean “Energy Efficiency”? A Customer Dilemma in Swedish Perspective
Peter Matsson and Jurek Pyrko, Lund University

The E-Business Revolution in Energy Services
Philip E. Mihimester and Michael McKelvey, ICF Consulting

Deregulated Electricity Markets Offer Real-Time Price Signals to Promote Retail Load Management
Kirk P. Miller and Shiva Swaminathan, City of Palo Alto Utilities

Exploring the Feasibility of ESCO Business in Japan: Demonstration by Experimental Study
Chiharu Murakoshi and Hidetoshi Nakagami, Jyukankyo Research Institute
Tsuyoshi Sumizawa, Shin Nippon Air Technologies Co., Ltd.

Are ESCO’s a Change Agent for Market Transformation?
Mary O’Drain, Pacific Gas & Electric Company
Katherine Johnson, KJ Consulting
Katherine Randazzo, KVDR, Inc.
Shel Feldman, Shel Feldman Management Consulting
Phil Willems, Quantum Consulting

Lessons from the Restructuring of the Hungarian Electricity Industry
Radmilo V. Pesic, University ofBelgrade, F.R. Yugoslavia
Diana Urge- Vorsatz, Central European University, Budapest, Hungary

Capture The WindTM: How to Persuade Customers That Green Power is Worth a Premium Price
Christopher Y. Reed and Kevin P. Bengtson, Moorhead Public Service
Carol M Renner, Marketing/Communications Consultant

Status of the U.S. Market for Green Power
Glenn Reed and Ashley H. Houston, XENERGY Inc.

The Activation Strategy of Energy Service Companies (ESCOs) Under Deregulation in Korea
Chang-Ho Rhee, Keun-Dae Lee, and Jong-Jin Park, Korea Electrotechnology Research Institute

Public Benefit Charge Funded Performance Contracting Programs - Survey and Guidelines
Steven R. Schiller, Schiller Associates
Charles A. Goldman, Lawrence Berkeley National Laboratory
Brian Henderson, New York State Energy Research & Development Authority

Environmental Benefits as a Sales Paradigm for the Energy Efficiency Industry
Michael Sherman and John Snell, Peregrine Energy Group

Piloting Toward the Future: Six Low-Income Energy Pilot Programs
BobbiTannenbaum and Scott Pigg, Energy Center of Wisconsin
Barbara Smith, Wisconsin Energy Bureau

The Possibilities for Policy Supporting DSM in the Liberalized Internal European Electricity and Gas Markets
Stefan K. Thomas, Wuppertal Institut, Germany
Carlos Lopes, Ecole des Mines de Paris, France
Pierluigi Alari and Lorenzo G. Pagliano, Politecnico di Milano, Italy

ESCos, ESPs & Small Business: A Model for Efficiency
Jon Wellinghoff, EESI
John L. King III, Aspen Systems Corporation
Mark Bailey, DOE Rebuild America
Jerry Lawson, EPA ENERGY STAR Small Business

Customer Choice and Green Power Marketing: A Critical Review and Analysis of Experience to Date
Ryan Wiser and Mark Bolinger, Lawrence Berkeley National Laboratory
Edward Holt, EdHolt & Associates, Inc.

The Cooperative Alternative Case Study: The First Urban Electric Coop.
Edward Yaker and Thomas Thompson, 1st Rochdale Cooperative Group, Ltd.
Fredric S. Goidner, Energy Management & Research Associates