Panel 6. Market Transformation

Conventional vs. Market Transformation Energy Efficiency Programs
Masoud Almassi, Enbridge Consumers Gas

We’re Cranking Now! A Motors Program Success Story
John Barbour and Susan Kulakowski, Energy Solutions
Alvin Harwick, Pacific Gas and Electric Company

Making It Happen: Incorporating Energy Efficiency Into Government Purchasing
Patricia Barnes and Edward J. Wisniewski, The Consortium for Energy Efficiency

Status and Future Directions of the ENERGY STAR Program
Rich Brown, Carrie Webber, and Jon Koomey, Lawrence Berkeley National Laboratory

Pacific Gas & Electric’s 1998 Food Service Technology Center Market Effects Study
Timothy O. Caulfield, Equipoise Consulting, Inc.
Valerie Richardson, Pacific Gas & Electric Company
Richard S. Ridge, Ridge & Associates

The European Design Competition for Dedicated CFL Fixtures: A Successful Example of Market Transformation
Flavio Conti and Vincent Berrutto, European Commission Joint Research Centre
Paolo Bertoldi, European Commission Directorate General Energy & Transport

The Role of Energy Efficiency Business Councils in the Development of a Vibrant Energy Efficiency Sector in Developing Countries
Leslie Black Cordes, Joe William Loper, and Michelle Reid Perez, Alliance to Save Energy

Determining the Success ofMarket Development Programs and the Continuing Role of Government
PaulA. DeCotis, Jennifer Ellefsen, Helen Kim, and Mark C. Coleman, New York State Energy Research and Development Authority

An Industry Transformation Framework for Achieving Sustainability
Patrick Eilert and Gary Fernstrom, Pacific Gas & Electric Company

Swoosh!? Awareness and Effects of the ENERGY STAR® Brand in Wisconsin Appliance Efficiency Programs
Shel Feldman, SFMC
Bobbi Tannenbaum, Energy Center of Wisconsin

The Role of Rebates in Market Transformation: Friend or Foe?
Michael Gibbs and Jeanne C. Townend, ICF Consulting

Approaches to Building Efficiency Businesses
Fred Gordon, Pacific Energy Associates, Inc.
John Jennings, Northwest Energy Efficiency Alliance
Dave Hewitt, Northeast Energy Efficiency Partnershzps

Making Performance Analysis Business-As-Usual In the Industrial Compressed-Air Market
James B. Hanna, Pacific Gas and Electric Company
Michael Baker, SBW Consulting, Inc.

A Systematic Application of Theory-Based Implementation and Evaluation of Market Transformation Programs
Steve Hastie, Navigant Consulting, Inc.
Ralph Prahl, Prahi & Associates
Phil Mosenthal, Optimal Energy, Inc.
Ann Clarke and Barbara Klein, KeySpan

Performance Tested Comfort SystemsTM Creating a Business Model for Northwest HVAC/Weatherization Contractor Training and Certification
Thomas Hewes, Oregon Office of Energy
Thomas Dowling, Dowling Consulting Services, Inc.

The Elements of Sustainability
David C. Hewitt, Northeast Energy Efficiency Partnerships, Inc.

Market Transformation for Dry-Type Distribution Transformers: The Opportunity and the Challenges
Adam Hinge, Sustainable Energy Partnerships
Margaret Suozzo, American Council for an Energy-Efficient Economy
Ted Jones, Consortium for Energy Efficiency
David Korn, The Cadmus Group
Courtney Peverell, ICF Consulting

Green Lights and Blue Sky: Market Transformation Revealed
Marvin J. Horowitz, Demand Research
Kate Lewis and Angela Coyle, U.S. Environmental Protection Agency

The Importance of a Field Component to Program Design: Market Transformation for the "Real World"
Sarah Johnson and Mark Newton, Ecos Consulting

Evaluations Demonstrate Federal Technical Assistance Programs Move the Market
Gretchen Jordan, Sandia National Laboratories
Nick Hall and John Reed, TecMRKT Works
Anne Sprunt-Crawley, U.S. Department of Energy’s Federal Energy Management Program

Critical Differences Between Residential HVAC Customers’ and Contractors’ Perceptions
Patricia A. Lawrence, Pacific Gas and Electric Company
John C. (Jack) Jenkins, Opinion Dynamics Corporation

The Light at the End of the Tunnel: Future Directions in Residential Lighting Fixture Programs
Jennifer McCormick, Bruce Mast, and Patrice Ignelzi, Pacific Consulting Services
Shel Feldman, Shel Feldman Management Consulting
Ben Bronfman, Northwest Energy Efficiency Alliance

Expanding the Market for Commercial Skylighting
Jon McHugh and Lisa Heschong, Heschong Mahone Group

The Success of the DesignLightsTM Consortium: Moving the Commercial Lighting Market beyond Technology and into the Design Community
Michael Mernick, ICE Consulting, Inc.
Sarah Dagher, Northeast Energy Efficiency Partnerships, Inc. (NEEP)
Brad Kates, Opinion Dynamics

A Modified Delphi Approach to Predict Market Transformation Program Effects
Philip Mosenthal, Optimal Energy, Inc.
Ralph Prahl, Prahl & Associates
Chris Neme, Vermont Energy Investment Corp.
Robert Cuomo, NSTAR

Performance Metrics for Market Transformation Programs: Incentivizing Progress without Strangling Creativity
Steven Nadel, American Council for an Energy-Efficient Economy
Dave Hewitt, Northeast Energy Efficiency Partnerships
Noah Horowitz, Natural Resources Defense Council
Lauren Casentini, Four Winds Alliance

Optimal Market Transformation Program Planning and Evaluation
Michael Parti and Cynthia Parti, Applied Econometrics, Inc.

Building Operator Certification: A Market Transformation Venture Becomes Self-Supporting
Cynthia Putnam, Northwest Energy Efficiency Council
Jane S. Peters, Research Into Action, Inc.
Alan Mulak, Northeast Energy Efficiency Partnerships

NYSERDA’s Approach for Commercial Lighting Market Transformation
Priscilla Richards, New York State Energy Research and Development Authority

New Product Development: The Pipeline For Future ENERGY STAR® Growth
Robin Clark, ICF Consulting
Craig Hershberg, U.S. Protection Agency
Rachel Schmeltz, Marla C. Sanchez, and Andrew Fanara, U.S. Environmental Protection Agency

Market Diffusion Theory and the Penetration of Combined Heat and Power
Anna Monis Shipley and R. Neal Elliott, American Council for an Energy-Efficient Economy
Skip Laitner, U.S. Environmental Protection Agency

Measuring Market Transformation Progress & the Binomial Test: Recent Experience at Boston Gas Company
Richard F. Spellman, GDS Associates, Inc.
Bruce Johnson, Boston Gas Company
Lori Megdal, Megdal & Associates
Shel Feldman, Shel Feldman Management Consulting

Baseline, Retention, and Persistence Studies to Track Market Transformation Goals of Residential Compact Fluorescent Lamp Programs in Mexico
David Sumi and Lark Lee, Hagler Bailly Services

LED Traffic Lights: Signaling a Global Transformation
Margaret Suozzo, American Council for an Energy-Efficient Economy
Nils Borg, BorgCo, Sweden
Dan Frering, Lighting Research Center
Melissa Lucas, Consortium for Energy Efficiency
Paul Vrabel, ICF Consulting

Drivers of Market Trasformation Towards Energy Efficiency: Analysis of a Case Study
Diana Ürge-Vorsatz and Jochen Hauff, Central European University, Budapest, Hungary

Residential Market Transformation: National and Regional Indicators
Laura Van Wie McGrory, Lawrence Berkeley National Laboratory
Maureen McNamara, U.S. Environmental Protection Agency
Margaret Suozzo, American Council for an Energy-Efficient Economy

A Comparison -of Lighting Market Transformation Programs in New York, New England, Wisconsin, California and the Pacific Northwest
Paul Vrabel, Kathryn Gaffney, and Heidi Curry, ICF Consulting

Redirecting Residential Lighting Programs for Market Transformation
Bruce J. Wall and David Hewitt, Northeast Energy Efficiency Partnerships, Inc.
Jeff Pratt, Pacific Energy Associates
Marc Ledbetter, Pacific Northwest National Laboratory

Tracking Energy Efficient Market Shares: What Really Happened in the Wisconsin Residential HVAC Market!
Richard Hasselman, Energy Center of Wisconsin
Amy C. Boyer and Rick G. Winch, Opinion Dynamics Corporation