ENERGY STAR® Labeled Windows: Establishing an Effective Market Transformation Program

Marygrace Cerce, Eric M. Stanley, and Bruce A. Johnson, KeySpan Energy Delivery

Keywords

Abstract

KeySpan Energy Delivery (“the Company” or “KeySpan”) began offering a residential ENERGY STAR Windows rebate program in 1998, establishing itself as one of the first and only utilities in the northeast to offer this type of market transformation program. Since its inception, the program has experienced considerable customer adoption in KeySpan’s Massachusetts’s service territory, compiling over 2,800 participants in its four-year history.

The following paper will provide an overview of KeySpan’s ENERGY STAR Windows program discussing its initial development, marketing tools and initiatives used, participant energy savings achieved via the results of a participant bill history analysis, and ENERGY STAR window awareness in KeySpan’s Massachusetts natural gas service territory. One of the main objectives of this paper is to expose any areas of KeySpan’s windows program that need to be improved or adjusted to provide valid information for program cost effectiveness studies and bill analysis. Equally important is the emphasis on increasing consumer awareness of the value of ENERGY STAR windows and increasing knowledge and use of these windows in the builder community.