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Screening Market Transformation Opportunities: Lessons from the Last Decade, Promising Targets for the Next DecadeSteven Nadel, American Council for an Energy-Efficient Economy KeywordsAbstractFrom 1996 to 1998, several studies sought to identify the most promising targets for market transformation programs based on such factors as potential energy savings, measure cost-effectiveness, and likelihood of initiative success. As a result of this work, regional and national programs pursued many of the most promising opportunities. This paper reviews the results of these past studies and assesses how high-ranked initiatives have since fared in the market and also identifies factors associated with success. Markets and market transformation thinking have both evolved since these earlier studies were conducted. In order to update that work, we conducted a new screening study to identify promising market transformation targets for the next decade. This paper summarizes this analysis, identifies the most promising initiatives, and offers recommendations for program planners and implementers. PaperDownload this paper as pdf: 20_343.pdf Panels of the 2002 ACEEE Summer Study on Energy Efficiency in BuildingsPanel 2. Residential Buildings: Program Design and Implementation Panel 4. Commercial Buildings: Program Design and Implementation Panel 6. Market Transformation Panel 7. Information and Electronic Technologies: Promises and Pitfalls Panel 8. Human and Social Dimensions of Energy Use: Understanding Markets and Demand | CalendarCall for papers deadline - eceee 2012 Industry Summer Study 28 Feb – 02 Mar 2012World Sustainable Energy Days 2012 29 Feb – 02 Mar 2012Australia's first energy efficiency summer study 01 – 02 Mar 2012WSED - Energy Efficiency Watch: Nearly zero energy buildings 22 – 24 Mar 2012Workshop on energy & society 28 – 30 Mar 20128th South-East European Congress & Exhibition on Energy Efficiency and Renewable Energy 28 – 30 Mar 2012South-East European Conference & Exhibition "SAVE the Planet" - Waste Management & Recycling, Environment |