Keywords

Abstract

This paper reports on recent developments in the strategies of the U.S. Environmental Protection Agency (EPA) and the Northwest Energy Efficiency Alliances (Alliance) to promote energy efficiency to the commercial buildings market.1 This market is broken into target segments by both EPA and the Alliance. The strategies of these organizations rely on building a business case for investments in energy efficiency by emphasizing a range of direct and indirect financial benefits. Both organizations seek to engage key decision-makers and strive to speak in the language of their target markets. This paper begins with a statement of the marketplace challenge and a description of each program. This is followed by a summary of the key factors that have motivated these programs to adopt their respective strategies. Then the strategies of both EPA and the Alliance are described.

Paper

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Panels of the 2002 ACEEE Summer Study on Energy Efficiency in Buildings

Panel 1. Residential Buildings: Technologies, Design, Performance Analysis, and Building Industry Trends

Panel 2. Residential Buildings: Program Design and Implementation

Panel 3. Commercial Buildings: Technologies, Design, Performance Analysis, and Building Industry Trends

Panel 4. Commercial Buildings: Program Design and Implementation

Panel 5. Utility Issues

Panel 6. Market Transformation

Panel 7. Information and Electronic Technologies: Promises and Pitfalls

Panel 8. Human and Social Dimensions of Energy Use: Understanding Markets and Demand

Panel 9. Energy and Environmental Policy

Panel 10. Program Measurement and Evaluation