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Market Transformation and Multiple EquilibriaJames Woods and Adrienne Vayssières Kandel, California Energy Commission KeywordsAbstractCurrent thinking on market transformation is that there is a market equilibrium where consumers make optimal choices with respect to energy efficiency technologies. The reason consumers don’t make these optimal choices is because there are market barriers. The policy remedy is to remove these barriers. We suggest instead, that the market is at one of several possible equilibria. Economic theory is rife with multiple equilibria; having a single equilibrium is a comparatively rare phenomena in theory and practice. Some of these equilibria will be stable equilibria that the market “falls into”. Viewed from a multiple equilibrium perspective, a good market transformation policy will move the market far enough away from the current equilibrium so that it moves to a different, preferred, equilibrium of it own volition. Policy recommendations under this framework are significantly different and warrant additional consideration. PaperDownload this paper as pdf: 26_177.pdf Panels of the 2002 ACEEE Summer Study on Energy Efficiency in BuildingsPanel 2. Residential Buildings: Program Design and Implementation Panel 4. Commercial Buildings: Program Design and Implementation Panel 6. Market Transformation Panel 7. Information and Electronic Technologies: Promises and Pitfalls Panel 8. Human and Social Dimensions of Energy Use: Understanding Markets and Demand | CalendarCall for papers deadline - eceee 2012 Industry Summer Study 28 Feb – 02 Mar 2012World Sustainable Energy Days 2012 29 Feb – 02 Mar 2012Australia's first energy efficiency summer study 01 – 02 Mar 2012WSED - Energy Efficiency Watch: Nearly zero energy buildings 22 – 24 Mar 2012Workshop on energy & society 28 – 30 Mar 20128th South-East European Congress & Exhibition on Energy Efficiency and Renewable Energy 28 – 30 Mar 2012South-East European Conference & Exhibition "SAVE the Planet" - Waste Management & Recycling, Environment |