Panel 6. Market Transformation: Designing for Lasting Change

Using Program Theory and Logic to Improve Design and Likelihood of Real Market Change: Experience with a State Public Benefits Program
Scott Albert, GDS Associates, Inc.
Victoria S. Engel, New York State Energy Research and Development Authority
Gretchen Jordan, Sandia National Laboratories
Lori Megdal, Megdal & Associates
Jane Peters, Research Into Action

Education by Design: Creating Lasting Market Behavior Change through Education & Training
Marge Anderson, Energy Center of Wisconsin

Taking a Holistic Approach to Markets: How Efficiency Vermont's Transition From Programs to Markets Is Changing the Way Energy Efficiency Services Are Developed and Delivered
Jennifer L. Chiodo, Jennifer Chiodo Consulting
Blair Hamilton, Efficiency Vermont

Harnessing the Financial Marketplace to Motivate Energy Performance: Experience with Institutional Investor Endorsers
Blaine Collison, U.S. Environmental Protection Agency
Fran Teplitz, Social Investment Forum
Don Anderson, ICF Consulting

Energy Savings Estimates of Light Emitting Diodes in Niche Lighting Applications
Louise A. Conroy and Michael J. Scholand, Navigant Consulting, Inc.
James R. Brodrick, U.S. Department of Energy

Addressing Uncertainty in the Evaluation of Market Transformation Activities
Kevin Cooney, Stratus Consulting
Dan Violette and Michael Ozog, Summit Blue Consulting

The ABCs of Transforming a School Market
Amy Cortese and Kyle Kobel, Northwest Energy Efficiency Alliance

Developing a Next-Generation Community College Curriculum for Energy-Efficient High-Performance Building Operations
Peter Crabtree, Peralta Community College District
Nick Kyriakopedi, Laney College
Evan Mills, Philip Haves, Roland J. Otto, Mary Ann Piette, Peng Xu, and Rick Diamond, Lawrence Berkeley National Laboratory
Joe Deringer, The Deringer Group
Chuck Frost, Lawrence Livermore National Laboratory

Identifying and Enhancing Energy Program Portfolio Synergies: The New York Experience
Paul A. DeCotis, Lawrence J. Pakenas, and Jennifer A. Ellefsen, New York State Energy and Research Development Authority
Bruce E. Tonn, Oak Ridge National Laboratory

Five A’s: Barrier Classification and Market Transformation Program Design for Energy Efficient Technologies
Katherine N. Delve and Anne Wilkins, Office of Energy Efficiency, Natural Resources Canada
Federico Garcia-Lopez and Michael J. Scholand, Navigant Consulting, Inc.

Breaking Barriers by Design: Collaborative Approach Delivers Significant Results
Teri Duncan, Portland Energy Conservation, Inc.
Paul Berkowitz, D&R International, Ltd.
Mike DelNegro, Applied Proactive Technologies, Inc.
Sara Van de Grift, Wisconsin Energy Conservation Corp.

How to Catch More Flies with Honey and Vinegar: Integrating Voluntary Programs with Codes and Standards in California
Patrick L. Eilert, Jonathan L. Livingston, and Peter W. Turnbull, Pacific Gas and Electric Company

Advanced Circuit Rider (Technical Assistance) Programs to Enhance Deployment of New Energy Efficient Technologies
Gary Epstein and Brian McCowan, Energy & Resource Solutions Inc.
Tom Coughlin, National Grid USA

We Should Pay More Attention to How We Operationalize Program Interventions
Shel Feldman, Shel Feldman Management Consulting
Elizabeth Titus, Northeast Energy Efficiency Partnerships, Inc.

Results from the Efficient Lighting Initiative: Amazing Outcomes and Implications for Market Transformation
Luisa Freeman, Freeman & Associates, LLC
Joseph S. Lopes, Applied Energy Group, Inc.
Edward Vine, Lawrence Berkeley National Laboratory
Martin Adelaar and David Shipley, Marbek Resource Consultants
Barbara Atkinson, Lightstream Energy
Rafael Friedmann, Independent Consultant
Iris Sulyma and Ken Tiedemann, BC Hydro
Jack Habart, Habart and Associates, Inc.

Energy-Efficient Purchasing by State and Local Government: Triggering a Landslide down the Slippery Slope to Market Transformation
Jeffrey Harris, Lawrence Berkeley National Laboratory
Matt Brown, New York State Energy Research and Development Authority
John Deakin and Steve Jurovics, The Cadmus Group, Inc.
Afroz Khan and Ed Wisniewski, Consortium for Energy Efficiency
James Mapp and Barbara Smith, Wisconsin Energy Bureau
Melissa Podeszwa, U.S. Department of Energy/Seattle
Alison Thomas, U.S. Department of Energy/Federal Energy Management Program

Learning to Play Well with Others: Obtaining Shipment and Sales Data through Long-Term Relationships with Manufacturers
Shel Feldman, Shel Feldman Management Consulting
Dorothy Conant, Independent
Elizabeth Titus, Northeast Energy Efficiency Partnerships, Inc.
Susan Oman, Betty Tolkin, and Lynn Hoefgen, Nexus Market Research, Inc.

Upstream Solutions to Downstream Problems: Working with the HVAC and Efficiency Communities to Improve Field Performance of Small Commercial Rooftop Units
Peter C. Jacobs, Architectural Energy Corporation
Cathy Higgins, New Buildings Institute
Rachael Shwom, Consortium for Energy Efficiency

Getting Energy Efficiency Innovations off the Shelf
Karl Johnson, KFJ Energy Services
Robert Knight, Bevilacqua-Knight Inc.
Donald Aumann, California Energy Commission
Morton Blatt

Shining the Spotlight on Fixtures: Showcasing Showrooms to Increase Market Penetration of ENERGY STAR® Light Fixtures
Brooke Marshall, Brian Simmons, and Paul Williamson, Ecos Consulting

Reflector CFLs: Friend or Foe?
J. J. McCullough and Linda Sandahl, Pacific Northwest National Laboratory

The Inventions & Innovation Program: Inventors and Very Small Businesses Solving Big Energy Problems
Nancy Moore and Steve Weakley, Pacific Northwest National Laboratory
Rolf Butters, U.S. Department of Energy

Assessment of Energy Savings Potential of Products and Technologies
Robert Penney, Washington State University Extension Energy Program

Successfully Advancing Energy Conservation Efforts in Mexico
Jeannie Renné and Mónica Pérez Ortiz, National Renewable Energy Laboratory/U.S. Department of Energy
Shelley Cohen, Ameresco

Emerging Technologies/Practices: Finding the Next Generation
H. Sachs, S. Nadel, J.T. Amann, and M. Tuazon, ACEEE
L. Rainer, Davis Energy Group
G. Todesco, D. Shipley, and M. Adelaar, Marbek Resource Consultants

Improving Residential HVAC Installation Practices by Transforming National Markets
John Taylor, Consortium for Energy Efficiency
Glenn Hourahan, Air Conditioning Contractors of America
William Parlapiano, III, New York State Energy Research and Development Authority

Market Transformation: What is Happening and Why?
Ken Tiedemann and Iris Sulyma, BC Hydro
Jack Habart, Habart and Associates

How Do We Measure Market Effects? Counting the Ways, and Why It Matters
Elizabeth Titus and Julie Michals, Northeast Energy Efficiency Partnerships
Monica Nevius, Consortium for Energy Efficiency

Building Performance Services: Engaging the Market to Encourage Better Commercial Building Operating Performance
Mark Tuffo, Northwest Energy Efficiency Alliance
Harold (Skip) Schick, Schick Consulting
Jim Volkman, Efficient Concepts

Why Hungary? Lessons Learned from the Success of the Hungarian ESCO Industry
Diana Ürge-Vorsatz, Central European University, Center for Policy Studies
Pierre Langlois, Econoler International
Silvia Rezessy, Central European University, Environmental Sciences and Policy Department

Efficient Techniques for Estimating Baseline and Market Shares Projections From Market Transformation Interventions
David Weitzel and Lisa A. Skumatz, Skumatz Economic Research Associates, Inc.