Behavioral Economics: The Link Between Human Dimensions and Market Transformation
Sylvia Bender, Adrienne Kandel, and Sy Goldstone, California Energy Commission
Keywords
Abstract
In response to California’s 2000-2001 energy crisis, households saved more energy than
expected, mostly by modifying behavior. In this paper we review some findings from behavioral
economics and explore how these findings might help explain aspects of Californians’ positive
response. Suggestions for improving future energy conservation programs follow this analysis.
Paper
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Panels of the 2004 ACEEE Summer Study on Energy Efficiency in Buildings
Panel 1. Residential Buildings: Technologies, Design, Performance Analysis, and Building Industry Trends
Panel 2. Residential Buildings: Program Design, Implementation, and Evaluation
Panel 3. Commercial Buildings: Technologies, Design, Performance Analysis, and Building Industry Trends
Panel 4. Commercial Buildings: Program Design, Implementation, and Evaluation
Panel 5. Utility Regulation and Deregulation: Incentives, Strategies, and Policies
Panel 6. Market Transformation: Designing for Lasting Change
Panel 7. Human and Social Dimensions of Energy Use: Trends and Their Implications
Panel 8. Energy and Environmental Policy: Changing the Climate for Energy Efficiency
Panel 9. Efficient Buildings in Efficient Communities
Panel 10. Roundtables: Thinking Outside the Box
Panel 11. Appliances and Equipment