Multiple Solutions to a Complex Problem: Effective Strategies for Reaching the Multifamily Sector

Christopher Dyson, Jennifer E. Canseco, and Tami Rasmussen, KEMA, Inc.
LeAndra MacDonald, Pacific Gas & Electric Company

Keywords

Abstract

The multifamily housing sector is an untapped resource in many regions of the nation, and there exist unique barriers to achieving its energy-efficiency potential. This paper will offer a unique in-depth analysis of three different approaches that are being used in one region and provide an opportunity to compare and contrast alternate methods. The paper will assist program planners and policymakers in understanding the obstacles to delivering energy efficiency to the multifamily sector. Likewise, the paper will offer recommendations for how best to design and evaluate multifamily programs across the country.

The objectives of this paper are to:

Identify barriers to reaching multifamily properties and delivering energy-efficiency programs to them;
Describe three different approaches being used to reach this segment;
Discuss the benefits and drawbacks associated with each of the approaches; and
Present lessons learned and recommendations regarding effective strategies for reaching this sector.

The basis of this paper will be the results from recent evaluations of multifamily programs, including an innovative program that assists public housing authorities change their utility allowance to account for and encourage energy-efficient improvements; a targeted, smallscale program that provides energy audits, education and training, and equipment rebates to affordable housing properties; and a large-scale, comprehensive program that offers prescriptive energy-efficient equipment rebates to multifamily properties through multiple delivery channels.