Sociological Perspectives on Energy Efficiency Program Efforts to Promote the Adoption of High Technology Diagnostics by HVAC Technicians

Rachael Shwom, Michigan State University
John Taylor, Consortium for Energy Efficiency

Keywords

Abstract

This paper explores how theories and findings from the sociology of work may inform our understanding of the promotion and integration of high-technology diagnostic tools in the
work practices of in-field technicians. An increasing number of energy efficiency programs promote improved heating, ventilation and air-conditioning installation practices through the use of high-technology diagnostic tools. The authors shift focus away from the economic barriers of technology adoption and highlight the changes in everyday work life that new diagnostic tools entail. From this understanding, the authors identify two additional barriers that may be important in technician decisions to adopt new technologies: 1) the need for technicians to make real and experience the new technology before adopting and 2) the increased dependence on social networks that stems from the need for help and information with increasing use of new technologies. To explore the first barrier, the authors draw upon research on other workers who work with machines in the field to conceptualize how use of diagnostic tools might impact HVAC technician work. To investigate the second barrier, the authors explore the application of the sociological concepts of communities of practice, social capital and social networks. The authors use this literature to develop a protocol for in-field observation and interviews of HVAC technicians, which can be used to help inform local program design. The authors pilot this methodology in the field with one HVAC technician and briefly report results. In conclusion, the potential implications for programs are highlighted and future research needs are discussed.