How to double the annual sales of CFLs with energy label A

Peter Karbo, Johanne Boelskov, and Göran Wilke, Danish Electricity Saving Trust

Keywords

Abstract

1st October 2000 was take off for a combined programme aiming at:

double the annual sales of CFLs with energy label A from 1.2 million to 2.4 million per year within three years,
lower the prices,
increase the quality of the CFLs offered to the Danish consumers,
increase the availability of the products for the consumers.

The combined programme comprises participation of the Danish Energy Agency, the Danish Electricity Utilities, more than 1,000 shops, manufacturers and importers, Delta (accredited testing institute), Danish Illuminating Engineering Society and lamp suppliers, and include a web-service at www.a-paere.dk, where you e.g. can find a list of CFLs meeting the EU Quality charter and recommended to the consumers by the Danish Electricity Saving Trust, information on the use of CFLs, list of fixtures recommended for the use of CFLs, etc. The campaign was intensively addressed to the public the remaining part of 2000. Total budget in the year 2000 was Euro 2 millions whereof The Danish Electricity Saving Trust spent Euro 1.35 million on their campaign which this paper concentrates on.

An external evaluator will analyse the process as well as the results and give recommendations for further actions the next two years of the vision. The entire paper will present as much as possible from the campaign and the evaluation, available at the deadline.