A social capital approach to household energy consumption

Megan McMichael, School of Construction Management and Engineering, The University of Reading, United Kingdom

Keywords

social capital, energy consumption, households, social networks

Abstract

This paper examines the concept of social capital in relation to household energy consumption in an effort to further understand social influences on energy use in the United Kingdom. The considerable focus on building science and technology notwithstanding, it is widely recognised that social factors influence energy use at the household level. Much of the research on changing behaviour has focused on influencing individual actions. Whilst promoting changes in individual behaviour is important, social level analysis provides a broader framework for understanding householder energy use. Social capital broadly refers to the social resources available through networks, social norms and associated levels of trust and reciprocity. The literature of energy, in the form of environmental protection and consumption, is investigated here with regards to social capital to determine the utility of any theoretical and empirical relationship. It is argued that insights from the associations of social and energy consumption can assist energy efficiency practitioners and researchers in understanding the broader social framework that underpins household energy use, but that more robust empirical research is necessary.