Internet-based tools for behaviour change

Catherine Bottrill, Environmental Change Institute, Oxford Unversity Centre for the Environment, United Kingdom

Keywords

carbon calculators, personal carbon emissions, energy use, transport, Internet, information feedback

Abstract

Internet-based carbon calculators have the potential to be powerful tools for helping people to understand their personal energy use derived from fossil fuels and to take action to reduce the related carbon emissions. This paper reviews twenty-three calculators concluding that in most cases this environmental learning tool is falling short of giving people the ability to accurately monitor their energy use; to receive meaningful feedback and guidance for altering their energy use; or to connect with others also going through the same learning process of saving energy and conserving carbon. This paper presents the findings of research into the accuracy and effectiveness of carbon calculators. Based on the assessment of the calculators the paper discusses the opportunities Internet technology could be offering for engagement, communication, encouragement and guidance on low-carbon lifestyle choices. Finally, recommendations are made for the development of accurate, informative and social Internet-based carbon calculators.