Keywords

1000 kWh/year per person, campaign effects, monitoring, Internet tools, household consumption

Abstract

In October 2006, the Danish Electricity Saving Trust launched a large TV campaign targeting domestic electricity consumption. The campaign was based on the central message “1000 kWh/year per person is enough”. The campaign was accompanied by a new internet portal with updated information about numerous household appliances, and by analysis tools for bringing down electricity consumption to 1000 kWh/year per person. The effects of the campaign are monitored through repeated surveys and analysed in relation to usage of internet tools.

Paper

Download this paper as pdf: 9.226_Brange.pdf

Panels of the eceee 2007 Summer Study

Panel 1: The foundations of a future energy policy. Longer term strategies

Panel 2: Strategies and general policies

Panel 3: Local and regional activities

Panel 4: Monitoring and evaluation

Panel 5: Energy efficient buildings

Panel 6: Products and appliances

Panel 7: Making industries more energy efficient

Panel 8: Transport and mobility

Panel 9: Dynamics of consumption