Birgitte Brange, Danish Electricity Saving Trust, Denmark
Troels Fjordbak Larsen, IT Energy ApS, Denmark
Göran Wilke, Danish Electricity Saving Trust, Denmark

Keywords

1000 kWh/year per person, campaign effects, monitoring, Internet tools, household consumption

Abstract

In October 2006, the Danish Electricity Saving Trust launched a large TV campaign targeting domestic electricity consumption. The campaign was based on the central message “1000 kWh/year per person is enough”. The campaign was accompanied by a new internet portal with updated information about numerous household appliances, and by analysis tools for bringing down electricity consumption to 1000 kWh/year per person. The effects of the campaign are monitored through repeated surveys and analysed in relation to usage of internet tools.

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