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Campaign effects and self-analysis Internet tool

Panel: Panel 9: Dynamics of consumption

Authors:
Birgitte Brange, Danish Electricity Saving Trust, Denmark
Troels Fjordbak Larsen, IT Energy ApS, Denmark
Göran Wilke, Danish Electricity Saving Trust, Denmark

Abstract

In October 2006, the Danish Electricity Saving Trust launched a large TV campaign targeting domestic electricity consumption. The campaign was based on the central message “1000 kWh/year per person is enough”. The campaign was accompanied by a new internet portal with updated information about numerous household appliances, and by analysis tools for bringing down electricity consumption to 1000 kWh/year per person. The effects of the campaign are monitored through repeated surveys and analysed in relation to usage of internet tools.

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