Sea Rotmann

Dr. Sea Rotmann is a roving behaviour change consultant from Wellington, New Zealand. She has a PhD in marine ecology and environmental studies, but has focused on sustainability implementation in policy, practice, and research, since 2005. In late 2011, she started her own consultancy called SEA - Sustainable Energy Advice Ltd, focusing on turning behaviour change theory into (global) best practice.

She ran the first global research collaboration on behaviour change in demand-side management (DSM) for the DSM Technology Collaboration Programme by the International Energy Agency from 2012 to 2018. She has just started a new DSM research collaboration on Hard-to-Reach energy users in the residential and commercial sectors. She has researched and utilised storytelling and narratives in her work since 2010, culminating in the largest-ever special issue in Energy Research and Social Sciences.

In her private life, she lives in a tiny house on the beach with six giant cats and 4 chickens and is the spokesperson for Extinction Rebellion Aotearoa New Zealand. You can reach her at