How we talk about the climate crisis is increasingly crucial to tackling it

(The Guardian, 17 May 2021) Our emotional register – how ‘doomy’ or ‘hopeful’ we are – will inevitably shape the policies we put forward.

As the climate emergency creeps closer to the top of the political agenda, where it belongs, an argument is raging over communication. Exactly what to say about the environmental crisis, and how, is an important question for all sorts of people and organisations, including governments. It is particularly pressing for journalists, authors and broadcasters. For us, communication is not an adjunct to other activities such as policymaking or campaigning. It is our main job.

People need to know what is happening to glaciers, forests and endangered species, and what is being done about this. But information requires interpretation. And while editorial judgments influence the way that all subjects are covered, storytelling about the climate emergency is particularly fraught.

These tensions are nothing new. For several decades, a disinformation campaign led by fossil fuel companies and their allies meant that the overwhelming scientific consensus about the risks of global heating was obscured. The BBC, among other organisations, mistakenly attempted to “balance” the warnings about humanity’s worsening predicament with lies. Greens of all shades were rightly enraged.

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The Guardian, 17 May 2021: How we talk about the climate crisis is increasingly crucial to tackling it