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Ryanair accused of greenwash over carbon emissions claim
(The Guardian, 5 Feb 2020) UK watchdog bans advert claiming lowest CO2 pollution of any major airline
Ryanair has been accused of greenwashing after the UK advertising watchdog banned an ad campaign claiming that the airline has the lowest carbon emissions of any major airline in Europe.
The budget airline, which was named last year as one of Europe’s top 10 carbon emitters in an EU report, later ran a TV, press and radio campaign claiming it was “Europe’s lowest fares, lowest emissions airline”.
The ads claim that Ryanair has the “lowest carbon emissions of any major airline”, based on CO2 emissions per passenger per kilometre flown, because it has the youngest fleet, highest proportion of seats filled on flights and newest, most fuel-efficient engines.
External link
The Guardian, 5 Feb 2020: Ryanair accused of greenwash over carbon emissions claim
