BECC 2010 Behaviour, energy and climate conference

Start/Stop Date:
14–17 Nov 2010
California Institute for Energy and Environment (CIEE), Precourt Energy Efficiency Center (PEEC), Stanford University; and the American Council for an Energy Efficient Economy (ACEEE).
Hyatt Regency Hotel, Sacramento
Focus Areas:
Behaviour, energy and climate change
Type of Event:

The 2010 Behavior, Energy and Climate Change Conference is the fourth annual conference focused on understanding the nature of individual and organizational behavior and decision making, and using that knowledge to accelerate our transition to an energy-efficient and low carbon economy. It will build on the overwhelming success of the 2009 BECC conference in Washington, DC, at which more than 650 participants discussed successful policy and program strategies, shared important research findings, and built dynamic new networks and collaborations.

BECC 2010 will bring together a diverse group of policymakers, social scientists, program implementers, media, and energy experts to explore the practical application of social and behavioral insights to address our energy and climate challenges. We will review recent behavioral research, discuss current and emerging policy issues, share effective program/communication strategies, and encourage collaboration across government, utility, business, and research sectors. Our goal is to achieve viable solutions for meeting long-term energy and greenhouse gas emissions reduction targets by improving the design, adoption, and continued effectiveness of policies, programs, technologies, and individual/organizational actions.

Who should attend BECC 2010?

  • Policy makers from federal, state, and local governments, regulatory agencies, and legislatures
  • Researchers from universities, business, non-profits and other organizations
  • Media, communications, green marketing, social networking, advertising, brand and market research professionals
  • Corporate/business leaders, clean tech, smart grid and energy service companies, technology designers, sustainability/energy managers
  • Program designers, implementers and evaluators from utilities, agencies, and community organizations
  • Others involved/interested in behavior, energy and climate change

BECC 2010 Conference Program

Preliminary BECC 2010 Schedule-at-a-Glance (pdf)

The BECC 2010 program will include more than 45 plenary and topic sessions showcasing over 200 presenters who are selected through a competitive abstract process (see below) or invited by the organizing committee. There will also be poster presentations, workshops, participant-organized sessions and numerous networking activities.

The conference will focus on six broad areas: (examples of potential topics) :

  1. Behavior & Policy (Behavioral strategies in energy/climate policy design, legislation, regulation, implementation, enforcement. Behavior of policymakers and the policy process. International, national, state or local policy, as well as utility regulation and strategies.)
  2. Physical Environment & Technology (Integrating behavior insights in design, interfaces, adoption, usage, maintenance and disposal of technology; feedback, smart meters, HAN; the impact of the built environment on energy behavior; community planning, buildings, and transportation.)
  3. Corporations, Organizations, Communities & Networks (Behavior-based approaches in corporations, businesses, government agencies, the military, schools, universities, churches and communities to address energy/climate; social groups and social networks; sociology; organizational behavior.)
  4. Media, Marketing & Communications (New and traditional media, communications, journalism, information, entertainment, social marketing and community-based social marketing, branding, advertising, labeling, segmentation, messages and messengers.)
  5. Individuals, Psychology, & Behavioral Economics (Practical implementation of individual/social models of behavior and decision-making; social norms, habit formation, attitudes, lifestyles, incentives & dis-incentives, public goods, bounded rationality, choice architecture, framing, and fairness.)
  6. Evaluation, Measurement, Models & Methods (Practical methods for measuring behavior impacts: program evaluation, cost-benefit analysis, non-energy benefits, real-time evaluation, behavioral models of decision-making, robustness, and experimental design.)
For more information