Webinar: ‘Driving Pro-Environmental Behaviour with Behavioural Economics’

Start/Stop Date:
13 Feb 2019
Focus Areas:
Behavioural Economics/ Energy Efficiency/Transport/ Environment
Type of Event:

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Mark your calendars to attend the G20 Transport Task Group’s first webinar of 2019 on 13 February 17:00-18:30 CET. During this webinar, attendees will learn about how to apply the scientific study of behaviour and psychology to promote pro-environmental behaviours among citizens and consumers. Behavioural scientists from BEworks, the world's first management consulting company specialising in behavioural economics, will present psychological research findings that address important questions such as:

  • What tools can governments use to promote responsible citizen behaviour when traditional approaches like incentives, disclosures, and education fail to work?
  • How do we break through the noise and get customers to attend to environmental messages?
  • How do we help people to understand complex but important information?
  • How can we drive ongoing conservation behaviours?

This webinar will be a great opportunity to learn from a concrete example from the European Commission: the European Mobility Week campaign. This is a major awareness-raising campaign that supports behavioural change in favour of sustainable transport modes.

To register, click here.
To share the event flyer, click here and to know more about BEworks and the speakers at the webinar, click here.

The Transport Task Group is a collaborative platform to identify and exchange best practices among G20 countries on the implementation of cost-effective energy efficiency and emission control measures in the transport sector. To keep updated with the work of the TTG, please visit the webpage here.