Webinar: What job is Energy Efficiency hired to do? A look at the propositions and business models selling value instead of energy or efficiency

Start/Stop Date:
19 Nov 2015
IEA Demand-Side Management Energy Technology Initiative in collaboration with Leonardo Energy
Webinar 15:00 - 16:00 CET
Focus Areas:
Energy efficiency
Type of Event:

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About the webinar
This webinar focuses on first results of Task 25, a project aimed at learning about new business models and propositions that actually contribute to the market uptake of Energy Efficiency. We will discuss what type of business models and propositions work when, where and why.  We will concentrate on learnings about the influence of user centric business development, the role of entrepreneur and his/her skills and the impact of wider context. Examples in retrofitting, smart energy services, heating, and lighting will illustrate the presentation.

Dr. Ruth Mourik specialises in (energy) sustainability projects, with a focus on behavioural and behaviour change, societal acceptance of new technologies, (open) innovation management and co-creation. Ruth mainly works on project targeting demand side management, demand response, smart grids, sustainable lifestyles, and sustainable system transitions.

She has Masters in Anthropology, Sociology, and Society and Technology Studies (STS), and holds a PhD in systemic technological and societal transitions. Previous employers include Maastricht University, Eindhoven Technical University and the Energy research Centre of the Netherlands (ECN). Ruth is currently CEO and founder of DuneWorks (www.duneworks.eu), a research company.

Hans De Keulenaer is Director of Energy & Electricity at the European Copper Institute (ECI), a non-profit organisation working towards the support and expansion of copper and copper alloy’s markets in Europe. He has over 25 years of experience in running international campaigns for companies and international organisations in the industrial sector. His current interests are sustainable energy systems, e-learning, quality of supply, smart & age-adaptive buildings and energy regulation.

DISCLAIMER: The IEA enables independent groups of experts - the Energy Technology Initiatives, or ETIs. Information or material of the ETI focusing on demand-side management (IEA-DSM) does not necessarily represent the views or policies of the IEA Secretariat or of the IEA’s individual Member countries. The IEA does not make any representation or warranty (express or implied) in respect of such information (including as to its completeness, accuracy or non-infringement) and shall not be held liable for any use of, or reliance on, such information.