Webinar: BECC Presents: Storytelling for a (climate) Change

Start/Stop Date:
22 May 2019
Behaviour, Energy & Climate Change (BECC)
Webinar 1.30 - 2.30 pm ET
Focus Areas:
Behaviour, energy & climate change
Type of Event:

Storytelling is a powerful tool to engage, educate, and empower people to take action on climate change. Research has found that stories are more interesting, understandable, and persuasive than other forms of communication. And best of all? Anybody can do it! Come learn from communication and climate change expert Dr. Beth Karlin about how you can start to integrate storytelling into your work. It's easier (and more fun) than you may think. 

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Dr. Beth Karlin is the founder and CEO of See Change Institute, which works with government, private, and nonprofit organizations on strategy, research, implementation, and evaluation of behavior-based programs for social change. She’s currently working on efforts to improve vaccination rates, engage young people in science, build resilient food systems, and stem anthropogenic climate change. Beth also founded the Transformational Media Lab at the University of California, Irvine and served as Research Director of the University of Southern California’s Norman Lear Center, which studies the impact of entertainment on society. Beth has published in venues ranging from Psychological Bulletin to Peace Studies and is a sought after speaker on storytelling, smart homes, and the social science of sustainability (and she loves alliteration). Before receiving her Ph.D., Beth spent nearly a decade working in K-12 education, holding positions as a teacher, counselor, and school administrator. She believes that the role of a researcher is not only to better understand the world but also to improve it and hopes that her work is able to serve both purposes.

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The Behavior, Energy & Climate Change conference is the premier conference bringing together businesses, governments, academics, and nonprofits to apply behavioral science to climate action. Join us in Sacramento, CA, November 17-20, 2019! Register today for the early bird discount.

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The American Council for an Energy-Efficient Economy is a nonprofit that acts as a catalyst to advance energy efficiency policies, programs, technologies, investments, and behaviors.