How to change consumers energy-related behaviour? - Improving demand side management programmes by combining practical experiences with theoretical knowledge.

Panel: Panel 3 Behavioural analysis

Authors:
C.F.J. Feenstra, Energy research Centre of the Netherlands (ECN)
J. Backhaus, Energy research Centre of the Netherlands (ECN)
E. Heiskanen, National Consumer Research Centre, Helsinki

Abstract

What factors lead to success of demand side management programmes aiming at changing consumers’ energy-related behaviour? This is one of the central questions of the European research project CHANGING BEHAVIOUR. To answer this question our research team carries out several work phases all based on the action research approach. One of the phases involves the analysis of 27 case studies of good and best practices of energy demand side management in Europe.

A broad but comparable set of 27 European demand side management programmes all aiming at saving energy and/or efficient use of energy in households, schools and office buildings are selected and analysed. This analysis provides insights in the internal and external factors influencing the success the programmes, the effects of interaction with and engagement of end-users and stakeholders and the relevance of timing.

The outcomes of the case study analysis are combined with the outcomes of an extended literature research and translated into building blocks for a practical model for demand side management programmes. These building blocks are now further developed into a practical toolkit for practitioners to improve the outcomes of their future projects aiming at changing energy consumption behaviour.

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