A new approach to household water reduction - facilitating personal responsibility (NOTE: No paper/presentation available)

Panel: Panel 7 Community approach and campaigns

Elizabeth Ampt and Terry Krieg, Sinclair Knight Merz, Adelaide, Australia


An increased willingness by the community to adapt in recognition of the effects of climate change means that some energy professionals are exploring and debating alternative approaches to the traditional demand management measures of pricing incentives, tariff drivers and technological measures.

This paper describes voluntary behaviour change, aimed directly at consumers, that has been successful in reducing car travel and water consumption by up to 23% and is applicable for energy consumers. This method interacts with consumers on a one-on-one basis to establish their individual specific requirements and problems and to facilitate resolution of these.  It is this problem solving approach that leads to the longevity of change. It does not assume a behavioural driver, such as money or environment, but is based on the individual’s own need for change.  When aggregated, these individual changes can have a significant and sustained result. The paper illustrates how people have reduced consumption, changed usage patterns (e.g. avoided peaks), adopted technologies, been willing to pay more (e.g. for water-saving devices), and addresses potential applications in energy. These applications are likely to reduce financial, environmental and social costs of energy delivery.