Abstract

Effect chain analyses of surveys, bench-mark changes of energy performance and market penetration of new products, are used to measure NUTEK? energy-efficiency projects.

It is fairly easy to give a conceptual description of market transformation but far more difficult to measure it. Never the less it is possible to find reliable indications of its occurrence. The methods we use are basically the following:

• Effect chains. By interviews and statistical evaluation of responses we are trying to verify if there is a link between peoples actions and our efforts. The method is rather expensive and time consuming but gives good insight also in marketing.

• Bench-mark changes by measuring of change in performance values of the entire market or of significant segments. This can be rather sophisticated even with a little amount of data.

• Measuring of market penetration of the products. On an aggregated level this can be troublesome since capturing of statistics can be hard. The measured values are of course highly dependent on general business activities and market shares would be an even better measurement.

The paper will show how different methods have been used and how they can be used for different purposes when tracking market transformation.

Paper

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Panels of

Panel 2: Incentives and instruments to achive greater

Panel 1: Energy Efficiency policies, programmes and their links

Panel 4: Human dimensions of energy use and efficiency

Panel 3: Energy Efficiency options for industry

Panel 5: Energy efficiency in transport