The need for a better approach to business energy management: engaging decision makers

Panel: Panel 4. Building the bridge from lab to customer

Authors:
Jonathan Jutsen, EnVinta Corporation
Shel Feldman, Shel Feldman Management Consulting

Abstract

Many programs have achieved success in stimulating companies to increase their purchase, installation, and use of energy-efficient equipment (e.g., fluorescent lighting, premium efficient motors). However, few can claim having moved companies to manage energy efficiency as an ongoing part of their practices, procedures, and culture.

Recently, a program has been developed and implemented in the UK, Australia, Canada, and the U.S. that is aimed specifically at educating and motivating corporate decision-makers in this direction. This program targets senior management; it not only engages their interest and concern with energy-related issues, but also guides them to set priorities based on a structured gap analysis, and to establish and commit to a plan of action. By focusing on the business needs of the target companies and gaining executive commitment to a structured, systematic implementation plan, it motivates these companies both to seek immediate savings and to a process for continuous improvement that includes sustainable long-term energy efficiency.

This paper illustrates specific aspects of the program, the way it helps drive outcomes in participating companies, and its implementation by government and utilities. In addition, the paper discusses needed changes in program evaluation methods to systematically monitor and value the cost-efficiency of this type of intervention which a) does not focus on equipment efficiencies, b) directs clients to other providers of energy efficiency services, c) helps build the infrastructure for such services, and d) motivates long-term energy reductions through the adoption of a sustainable energy-savings ethic in ongoing corporate planning and decisions.