Reducing consumption through communal living

Panel: Panel 6. Dynamics of consumption

Author:
Horace Herring, The Open University

Abstract

This paper examines ways consumers and communities can voluntarily adopt a low consumption (or low carbon) lifestyle, often termed ‘voluntary simplicity’ or a policy of ‘sufficiency’. There is an increasing academic literature within Europe in the last five years on the whole question of ‘sustainable consumption’, and the relationship between income levels and consumption particularly at the household. This debate has moved beyond ‘green consumerism’ to look at building ‘new concepts of prosperity’ through local community actions, or reducing working time to allow more time for the creation of social capital. The paper will concentrate on one aspect of the quest for sustainable communities, the relevance of communal living to reducing consumption through examining energy consumption (both direct and indirect) in one such community in the UK. The results from this preliminary study reveal that it is not the sharing of resources that reduces consumption but the mutual reinforcement of attitudes towards a low consumption lifestyle. Thus it is the creation of social capital in a community that is its key to its ecological lifestyle.