Why does energy use feedback not work in workplaces? Insights from social practice theory

Panel: 9. Dynamics of consumption

This is a peer-reviewed paper.

Authors:
Dimitra Dantsiou, University of Cambridge, United Kingdom
Minna Sunikka-Blank, University of Cambridge, United Kingdom

Abstract

The current UK decarbonisation plan requires the application and adoption of smart technologies in buildings to cut down on emissions and encourage demand reduction. However, its success depends on the development of a synergetic relationship between the occupant and the building technologies. While many studies looking at consumption dynamics focus their attention on households, commercial buildings and their users remain a relatively unexplored terrain. This paper investigates thermal comfort practices linked to the use of heating and cooling in a workplace where the provision of real-time consumption feedback is intended to lead to energy savings through behavioural change. Empirical evidence from an office of a university building is used to discuss the key influences that shape thermal comfort preferences and the impact of energy use displays. Given the complex nature of socio-technical elements, the study follows an interdisciplinary methodological approach combining qualitative and quantitative data. Semi-structured interviews and on-site observation are cross-related to environmental conditions monitoring, questionnaire surveys and thermal comfort diaries using insights from social practice theory. Data collection takes place in two phases over the period of a year, aiming to capture winter and summer comfort preferences as well as attitudes before and after the installation of the real-time displays. Initial findings highlight the influence of group dynamics, technological infrastructure and the contextual notion of workplace in shaping thermal comfort preferences. The need for a green organisational identity and feedback through multiple venues are pointed out as key parameters for energy efficiency in the workplace context.