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Removing the Negative Incentive

Panel: Panel 1. Investing in Energy–Saving Technologies

Authors:
Jennifer Eskil, Bonneville Power Administration
Erin Hope, Bonneville Power Administration

Abstract

Industrial rebate dollars rarely find their way back to the budget of the department initiating the energy conservation measure. This problem creates a negative incentive for plant managers to participate in energy efficiency improvements.

As industrial sector energy efficiency targets increase, it is imperative that we identify, acknowledge, and creatively address this barrier that has become a negative incentive and sizeable deterrent in program participation.

The Bonneville Power Administration (BPA) investigated the purchasing and maintenance habits of motor end-users along with the decision making processes of motor service centers. By restructuring the typical end-user incentive strategy and engaging motor service centers, BPA was able to remove the negative incentive by ensuring rebate dollars are directly applied to the budget of the department initiating the energy conservation measure.

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