Abstract

Some California home builders are combining building integrated solar generation with energy efficient technologies and green design strategies to create a market edge in the current recessed housing market. Through the combination of energy efficiency and on-site energy generation, these homes use significantly less energy than standard code-built homes in California, reducing the impact of development. These builders have established path-breaking marketing strategies to capture maximum value of their efforts, including investing in dynamic, educational showrooms that allow homebuyers to fully understand the potential cost and environmental savings. The result is accelerated home sales, and improved customer satisfaction. The paper describes technologies used to achieve the projected savings, the strategies used to market the advantages the homes have in the marketplace, and sales results demonstrating how these builders are selling compared to their competition.

Paper

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Panels of

Market Transformation: Taking Efficiency Mainstream

Utility Regulation, Strategies, and Policies

Residential Buildings: Program Design, Implementation, and Evaluation

Visions of the Future: Big New Ideas for Energy Efficiency

Energy and Environmental Policy: Planning for Greater Impacts

Sustainable Communities: Systems Integration at the Community Scale

Residential Buildings: Technologies, Design, Performance Analysis, and Building Industry Trends

Commercial Buildings: Program Design, Implementation, and Evaluation

Human and Social Dimensions of Energy Use: Trends and their Implications

Strategies for Appliances, Lighting, Electronics, and Miscellaneous End–Uses

Commercial Buildings: Technologies, Design, Performance Analysis, and Building Industry Trends